PRCA-B Presents: Trends in Communications – What’s Hot & What’s Not

This month, PRCA-Birmingham’s guest panelists will discuss ‘The Latest, Greatest Trends in Public Relations.’ They’ll examine everything from changes in social media, brand advocacy and new technology, to micro-influencers and net neutrality. You’ll leave armed with the information you need to take your PR game to the next level. Our panelists are: Betsy Emmons, Ph.D., APR, assistant professor in Samford University’s Journalism & Mass Communication Department; Susan Ray, Public Relations manager at Gabriella White, LLC. and an adjunct professor at UAB teaching social media marketing; Dottie Rimpsey, faculty member at Talladega College & Jacksonville State University and executive producer and host of Local Matters. 

Join us Wednesday, March 21, 2018, for our meeting at the Vestavia Hills “Library in the Forest.” Street address is 1221 Montgomery Highway, Vestavia, 35216. We will be in the Community Room as soon as you enter to the left.

The cost is $16 for members; $20 for guests and $10 for students. Prepay options are available, or guests can pay at the event although registration is required. Register online today.

About our panelists:

Dr. Betsy Emmons, APR, teaches courses in mass media and public relations at Samford University. She is the faculty adviser for the Public Relations Student Society of America’s (PRSSA) Samford chapter. She is active in PRSA and AEJMC’s sports communication interest group. Her research interests include social media in sports, sports journalism and public relations. Prior to her academic career, she spent seven years working in PR and advertising in Washington, D.C., Las Vegas, and Birmingham, including in the sports, travel, non-profit and healthcare industries.

Susan Ray graduated from the University of Alabama with a master’s in Advertising and PR, and spent 20 years in the publishing industry at Time Inc., where she marketed, edited and wrote for numerous publications. She’s also consulted and written for several companies and teaches a social media marketing class at UAB. Currently, she’s the Public Relations Manager at Gabriella White, LLC.

Dottie Rimpsey earned her bachelor’s and two master’s degrees from Jacksonville State University. After graduation, she accepted a position with Aetna Life & Casualty in Hartford Connecticut and later worked at WFSB, Hartford’s News leader. Rimpsey produced several projects that featured Gayle King, Maury Povich and Oprah. She has also interviewed several iconic figures such as the Rev. Jesse Jackson, Lou Rawls, Judge Mathis, Freedom’s Rider’s, Hank Thomas and Women’s Rights Advocate Lilly Ledbetter. Over the past 25 years, Rimpsey has worked in non-profit, business development and education. She is currently a faculty member at Talladega College & Jacksonville State University, where she teaches mass media courses. Rimpsey is also an executive producer and host of Local Matters, a local talk show at WEAC TV24, and a member of Anniston’s Rotary Club, Anniston’s Main Street Board, Jacksonville State University’s Annual Fund Board and Alpha Kappa Alpha Sorority. In addition, she serves as a humanities consultant to the National Freedom Riders Park.

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