PRCA-B Presents: The Future of SEO and How You Should Use Google Analytics

SEO has evolved through the years. Peppering your website content with keywords used to be enough, but effective SEO is now a more comprehensive strategy requiring a deeper knowledge of algorithms, best practices, and other ever-evolving mysteries of the web. Knowledge is power. With Google Analytics, you can see who’s visiting your site, where they’re coming from, what pages they’re viewing and more. Boost your knowledge of SEO and Google Analytics at PRCA-Birmingham’s June meeting, where we’ll hear from Uptick Marketing‘s SEO Team Director Lance Moore and Marketing Consultant Matt Spivak.

When: Wednesday, June 20, 2018

Where: Uptick Marketing, 110 12th Street North, Suite 100, Birmingham, AL 35203

Register here.

• Networking – 11:45 a.m. until noon
• Presentation – noon until 1 p.m.

The cost is $16 for members; $20 for guests and $10 for students. Prepay options are available, or guests can pay at the event although registration is required.

About our speakers:


Lance Moore – SEO Team Director 

Lance believes wholeheartedly in digging until he finds the best solutions for his clients – and puts this philosophy into practice on a daily basis. From serving as a project manager and search engine optimization expert to conducting research, supporting customers, and optimizing a client’s online presence, Lance does it all. He brings enthusiasm, skill, and a relentless pursuit of the perfect solution to the Uptick team.


Matt Spivak Marketing Consultant

Being a Marketing Consultant involves not only handling the day-to-day execution of a client’s marketing strategy, but also developing close relationships with the clients themselves. Matt’s outgoing and personable personality, combined with his knowledge of digital marketing strategy and tactics, makes him well-suited to help clients achieve success with their digital marketing. As a Marketing Consultant, Matt relies on copious amounts of experience working in marketing for brands such as Intermark and Express Oil Change & Tire Engineers to deliver superior outcomes for his clients and meet their objectives. And having a sense of humor like Matt’s doesn’t hurt, either.

Matt is a proud Birminghamian who went to Briarwood and Samford and has worked in the Magic City ever since graduating. He’s all about sports and loves competition, especially at cornhole in our office. He’ll eat just about anything, his favorite musical group is Dave Matthews Band, and he’ll talk about The Walking Dead endlessly until you become a zombie yourself.

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