November Meeting: Case Study: Big Communication’s “BringAtoB” Campaign Featuring Ashley Fulmer Foster, APR & Kammie Kasten

Case Study: Big Communication’s “BringAtoB” Campaign
Featuring Ashley Fulmer Foster, APR & Kammie Kasten of Big Communications

Join PRCA on Wednesday, November 1, from 11:45 a.m. till 1 p.m. as we hear from Ashley Fulmer Foster, APR, Public Relations Lead & Kammie Kasten, Digital Strategist, of Big

Online registration is available at The November meeting will be held in the Community Room at the Vestavia Hills’ “Library in the Forest.” Street address is 1221 Montgomery Highway (aka Hwy 31), Vestavia, 35216.

The cost is $16 ($18 day of event) for members; $20 ($22 day of event) for guests and $10 for students. Prepay options are available, or guests can pay at the event although
registration is required.

When Big Communications heard about Birmingham’s interest in responding to Amazon’s RFP for its new HQ2, Chief Creative Officer Ford Wiles knew there was a huge opportunity
for the city to be part of the ongoing national conversation. Within days, a group of passionate civic leaders across the region gathered to vet Big’s conceptualized
“BringAtoB” campaign – which would, if approved, capitalize on a once-in-a-lifetime chance for the Magic City. Join us as we learn about BringAtoB’s unique inception,
production, implementation and success from PR and social team leaders, Ashley Fulmer Foster, APR, and Kammie Kasten.

Ashley Fulmer Foster, APR
Ashley develops and executes strategies to establish and maintain Big clients’ reputations in the media and among key publics. She creates short- and long-range public
relations plans to elevate client presence among target audiences, maximizes publicity opportunities for clients across traditional and non-traditional platforms, and counsels
clients throughout all levels of crisis communication. Her clients include The Alabama Department of Commerce, USL Birmingham, Valvoline and Southern Research, among others.
Ashley has 16 years of practice in the communications industry, both with in-house and agency experience in Birmingham and Atlanta, Ga., and has executed media relations
campaigns and crisis communications efforts across a number of industries. Since 2006, Ashley has been Accredited in Public Relations (APR) and currently serves on both the
boards of the Southern Public Relations Federation (SPRF) and Alabama PRSA.

Kammie Kasten
Kammie has eight years of digital marketing experience, creating strategic plans in the social, digital, and interactive realms while working with a number of national brands. Her work in consumer relationship management and brand building has also been featured by national blogs and traditional publications such as The New York Times. Utilizing her understanding of human nature along with digital research tools, she can sift through the noise in the digital space to hone in on what the target consumer wants to hear and where best to find them. Kammie has played an instrumental role in developing digital marketing strategies for Alabama Gulf Seafood, Captain D’s, Valvoline and Logan’s Roadhouse.

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