2018 APR Study Course

2018 APR Study Course Sessions will be held at State Farm, 100 State Farm Pkwy, Homewood, AL 35209, at 7:30 a.m. on Thursdays beginning March 8. Breakfast is available for purchase in the cafeteria.

Please arrive a few minutes early for parking and check-in. Once you turn onto the campus from State Farm Parkway, take the first left into the parking lot and park anywhere. The main entrance is the glass-enclosed two-story atrium across from the parking lot. Come to the desk in the lobby and have a picture ID available to present to the security team. The course will take place in the Jackson Room.

Class will start promptly at 7:30 a.m.


  • The cost is $25 payable to Alabama PRSA.
  • Candidates are asked to have their APR application and the first section of their APR questionnaire completed and with them at the first meeting on March 8. (It is not necessary to have submitted your application, but it should be completed.) Application and questionnaire are available on the website praccreditation.org.
  • Candidates are responsible for printing their own copy of the Study Guide, available on the website praccreditation.org.

Interested members, please contact an APR chair: David Majors, APR, david.majors.gads@statefarm.com; Sara Franklin, APR, sara@thelollargroup.com; or
Joy Carter, APR, jcarter@american-usa.com.


Date    Instructor Facilitator
March 8 Orientation APR Chairs APR Chairs
March 15


Public Relations as a Management Function PP 22-25; Eras of PR History, PP 136-139  




March 22 Understanding theories, models PP 123-135
March 29 Research PP 28-53
April 5 Writing a PR Plan PP 54-70
April 12 Leading the PR Function PP 72-94
April 19 Off Week
April 26 Managing Relationships PP 95-107
May 3 Applying Ethics and Law PP 109-115
May 10 Managing Issues and Crisis Comms PP117-120
May 17 EXTRA: APR Jeopardy! Joy Carter David Majors

© 2019 PRCA - Birmingham. All Rights Reserved.